Hi, I am Caio Petelinkar!
I build digital products that perform.
Product Owner focused on MarTech, optimisation, and user growth.
ABOUT ME
Product Owner | Product Manager
Cross-functional and results-driven product professional with a track record across Product Ownership (3+ years), Product Website Management (3 years), eCommerce (5 years), and Product Category Strategy (2 years).
I specialise in MarTech platforms, customer engagement, and digital optimisation — connecting data, content, and experimentation tools to deliver measurable growth.
Currently focused on product roles where I can apply my strengths in CRO, analytics, and marketing technology, while also expanding into broader product strategy and delivery within data-driven digital environments.
MY JOURNEY SO FAR
LATEST ARTICLES
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Reordering a CSS Grid Component in Optimizely: A Debugging Deep Dive
Project Title Membership Grid Reordering – February 2026 Introduction In February 2026, I supported our Digital Producer with a seasonal optimisation initiative tied to our Mother’s Day gifting campaign. The commercial goal was to prioritise gift membership products by shifting them above core membership items on the RHS…
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How We Reduced Bot-Triggered MAUs by 93% Using Cloudflare Workers
Learn how we used Cloudflare Edge Workers to block Optimizely scripts for bots, reducing MAU inflation by 93% and saving tens of thousands of pounds annually — without blocking site access.