Hi, I am Caio Petelinkar!
I build digital products that perform.
Product Owner focused on MarTech, optimisation, and user growth.
ABOUT ME
Product Owner | Product Manager
Cross-functional and results-driven product professional with a track record across Product Ownership (3+ years), Product Website Management (3 years), eCommerce (5 years), and Product Category Strategy (2 years).
I specialise in MarTech platforms, customer engagement, and digital optimisation — connecting data, content, and experimentation tools to deliver measurable growth.
Currently focused on product roles where I can apply my strengths in CRO, analytics, and marketing technology, while also expanding into broader product strategy and delivery within data-driven digital environments.
MY JOURNEY SO FAR
LATEST ARTICLES
-
How I Edited Our Sunday League Highlights Using Free Tools and AI
Project Title Sunday League Highlights (September 2025) Introduction In September 2025, our Sunday League opponents filmed the match on a VEO camera and kindly shared the footage with us. That gave me the perfect excuse to cut a fun, Match of the Day-style highlight reel. The brief (self-imposed)…
-
How I Used BigQuery and Python to Detect Bot Traffic Inflating Optimizely MAUs
We used Optimizely’s Events Export, BigQuery, and Python to reconcile MAUs, identify bot‑driven inflation (PetalBot, HeadlessChrome, Google Read Aloud), and align billing with human usage. Includes a GitHub repo for replicating the process.