Hi, I am Caio Petelinkar!
I build digital products that perform.
Product Owner focused on MarTech, optimisation, and user growth.
ABOUT ME
Product Owner | Product Manager
Cross-functional and results-driven product professional with a track record across Product Ownership (3+ years), Product Website Management (3 years), eCommerce (5 years), and Product Category Strategy (2 years).
I specialise in MarTech platforms, customer engagement, and digital optimisation — connecting data, content, and experimentation tools to deliver measurable growth.
Currently focused on product roles where I can apply my strengths in CRO, analytics, and marketing technology, while also expanding into broader product strategy and delivery within data-driven digital environments.
MY JOURNEY SO FAR
LATEST ARTICLES
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How I Edited Our Sunday League Highlights Using Free Tools and AI
Project Title Sunday League Highlights (September 2025) Introduction In September 2025, our Sunday League opponents filmed the match on a VEO camera and kindly shared the footage with us. That gave me the perfect excuse to cut a fun, Match of the Day-style highlight reel. The brief (self-imposed)…
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The Great Decoupling: How AI Search Is Rewriting the Rules of the Web
Project Title Organic Traffic Decline – July 2025 Introduction In early 2025, we noticed a puzzling trend in our analytics: impressions were rising, but traffic was falling. At first, we assumed it was a content or ranking issue — but the data told a different story. This post…