Hi, I am Caio Petelinkar!
I build digital products that perform.
Product Owner focused on MarTech, optimisation, and user growth.
ABOUT ME
Product Owner | Product Manager
Cross-functional and results-driven product professional with a track record across Product Ownership (3+ years), Product Website Management (3 years), eCommerce (5 years), and Product Category Strategy (2 years).
I specialise in MarTech platforms, customer engagement, and digital optimisation — connecting data, content, and experimentation tools to deliver measurable growth.
Currently focused on product roles where I can apply my strengths in CRO, analytics, and marketing technology, while also expanding into broader product strategy and delivery within data-driven digital environments.
MY JOURNEY SO FAR
LATEST ARTICLES
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The Great Decoupling: How AI Search Is Rewriting the Rules of the Web
Project Title Organic Traffic Decline – July 2025 Introduction In early 2025, we noticed a puzzling trend in our analytics: impressions were rising, but traffic was falling. At first, we assumed it was a content or ranking issue — but the data told a different story. This post…
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A/B Testing CTAs for RHS Chelsea Flower Show: ‘Buy Now’ vs. Price
Project Title Chelsea Ticketing Page CTAs: “£Price” vs. “Buy Now” The Challenge The goal was to increase engagement and conversions on the Chelsea ticket options page. The hypothesis was that replacing static price labels with a more action-oriented “Buy Now” CTA would drive more clicks and potentially increase…