Blog – Because Appraisals Aren’t Enough
Product thinking, outside the performance review.
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How I Edited Our Sunday League Highlights Using Free Tools and AI
Project Title Sunday League Highlights (September 2025) Introduction In September…
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The Great Decoupling: How AI Search Is Rewriting the Rules of the Web
Project Title Organic Traffic Decline – July 2025 Introduction In…
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A/B Testing CTAs for RHS Chelsea Flower Show: ‘Buy Now’ vs. Price
Project Title Chelsea Ticketing Page CTAs: “£Price” vs. “Buy Now”…
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How I Used Personalisation to Boost Gardening Engagement for Families and Communities
Grow With It: Personalisation Strategy & Behavioural Insights The Challenge…
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Promo Journey Optimisation in iGaming (Inspired by Superbet)
Project Title Inspired by Superbet – Promo Journey Strategy (March…
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Replatforming RHS.org.uk: Leading the RFP for a Future-Proof CMS
Project Title RHS CMS Replatforming RFP – 2024–2025 Introduction In…
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Building a Flexible Pop-Up Template in Optimizely for RHS Campaigns
Project Title RHS Newsletter Sign-Up Pop-Up: Optimizely Extension Development The…
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Scaling Analytics at RHS: Solving the BigQuery Export Hit Limit
Project Title GA4 Export Limit Mitigation Strategy Introduction In early…
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Redesigning IELTS.org: Enhancing UX, Speed, and Strategic Alignment
Project Title IELTS Website Relaunch Strategy – June 2022 Introduction…
Latest Posts
- How I Edited Our Sunday League Highlights Using Free Tools and AI
- The Great Decoupling: How AI Search Is Rewriting the Rules of the Web
- A/B Testing CTAs for RHS Chelsea Flower Show: ‘Buy Now’ vs. Price
- How I Used Personalisation to Boost Gardening Engagement for Families and Communities
- Promo Journey Optimisation in iGaming (Inspired by Superbet)
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