Hi, I am Caio Petelinkar!
I build digital products that perform.
Product Owner focused on MarTech, optimisation, and user growth.
ABOUT ME
Product Owner | Product Manager
Cross-functional and results-driven product professional with a track record across Product Ownership (3+ years), Product Website Management (3 years), eCommerce (5 years), and Product Category Strategy (2 years).
I specialise in MarTech platforms, customer engagement, and digital optimisation — connecting data, content, and experimentation tools to deliver measurable growth.
Currently focused on product roles where I can apply my strengths in CRO, analytics, and marketing technology, while also expanding into broader product strategy and delivery within data-driven digital environments.
MY JOURNEY SO FAR
LATEST ARTICLES
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Replatforming RHS.org.uk: Leading the RFP for a Future-Proof CMS
Project Title RHS CMS Replatforming RFP – 2024–2025 Introduction In mid-2024, I led a strategic initiative to replace RHS’s legacy CMS with a modern, scalable platform that could support our growing digital ecosystem. This case study outlines how we navigated a complex RFP process, engaged cross-functional teams, and…
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Building a Flexible Pop-Up Template in Optimizely for RHS Campaigns
Project Title RHS Newsletter Sign-Up Pop-Up: Optimizely Extension Development The Challenge The Royal Horticultural Society (RHS) needed a reusable, easy-to-manage pop-up solution to support newsletter sign-ups and future marketing campaigns. The goal was to empower digital producers to deploy and configure pop-ups independently, without relying on developers for…