Hi, I am Caio Petelinkar!
I build digital products that perform.
Product Owner focused on MarTech, optimisation, and user growth.
ABOUT ME
Product Owner | Product Manager
Cross-functional and results-driven product professional with a track record across Product Ownership (3+ years), Product Website Management (3 years), eCommerce (5 years), and Product Category Strategy (2 years).
I specialise in MarTech platforms, customer engagement, and digital optimisation — connecting data, content, and experimentation tools to deliver measurable growth.
Currently focused on product roles where I can apply my strengths in CRO, analytics, and marketing technology, while also expanding into broader product strategy and delivery within data-driven digital environments.
MY JOURNEY SO FAR
LATEST ARTICLES
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Redesigning IELTS.org: Enhancing UX, Speed, and Strategic Alignment
Project Title IELTS Website Relaunch Strategy – June 2022 Introduction In June 2022, I was invited to present a strategic vision for the relaunch of IELTS.org as part of the second stage of the Website Manager interview process. I approached this as a product case study, identifying key…